branding
publication date
CEO
Lifespan Lays Off 20% of Executives in Cost Cutting
The move comes amid a series of changes for the health system as it pursues financial sustainability.
Innovation
Is Pharmacy Expansion Right For Your Health System?
In an effort to increase margins, improve clinical care, and rise to competitors, some health systems are looking to expand...
Pharma
Save Billions or Stick with Humira? Drug Brokers Steer Americans to the Costly Choice
The biggest hitch seems to be the PBMs.
Marketing
3 Successful Strategies Behind Tufts Medicine's Rebrand
Christine Madigan, the chief consumer officer at Tufts Medicine, shares insights into the Boston-based system rebrand and its successful outcomes...
Marketing
Dartmouth Health Marketing Exec on Building a Brand and a Career
Jennifer Gilkie shares the evolution of her role and how she helped lead the rebranding efforts of New Hampshire's only...
Marketing
13 Hospitals and Health Systems Take Home Outstanding Advertising Award
The Healthcare Advertising Awards recognized creative execution and overall excellent advertising from healthcare organizations.
Marketing
Industry Stakeholders Divided on GA 'Truth and Transparency' Act
Physician leaders and advanced practice nurses have different opinions on the Health Care Practitioners Truth and Transparency Act taking effect...
Marketing
Consumers' Views on Healthcare Remain Flat and Unchanged
Healthcare marketers have the opportunity and obligation to grow consumer and staff engagement in 2023.
Marketing
Sentara Unveils New Branding
The organization will undergo a multi-year process of updating its logo throughout its service areas in Virginia and North Carolina.
Marketing
GA Gov. Signs Law Banning 'Medical Title Misappropriation'
Peach State clinicians who violate it risk censure from their respective professional credentialing boards.
CEO
Wisconsin Health Systems Sign LOI to Merge
Following the merger, the 10-hospital and 8-hospital systems will continue to operate under their established brand names.
Marketing
UnityPoint Marketing Exec Says 'Why Not?' to Creating Strong Brand Loyalty
Mallary McKinney shares her retail-inspired marketing strategy and discusses the importance of creating a strong brand promise.